Online competitions continue to be a key tool in helping grow social media reach, brand awareness and interaction with your customers. But getting them right isn’t easy and recently we’ve seen high-profile companies such as Bendon, Nissan, Bing Lee and Lorna Jane fall foul of competition ethics.
Some of these companies have been hit with legal action, while others have been banned from Facebook.
In this webinar, online competition experts Bob Watts and Cameron Rambert from The Studio Dreams will discuss how to launch and manage a great online competition.
ABOUT THE AUTHOR
SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.