The cost of marketing a business has slumped in recent years while, happily, the ease of getting your message out there has increased.

Whereas a small business previously had to rely on a directory listing, word-of-mouth and paid advertising to generate buzz, the onward march of the internet has knocked down the barriers to reaching your target market.

However, there is still an art to marketing yourself properly and any start-up without a decent strategy is likely to be lost amid the growing number of options that face Australian consumers.

In this eBook you will learn:

• How to create something
  worth going viral.
• How to form strategic alliances.
• How to personalise your message.

Business Victoria is a comprehensive online resource designed to help you start, run and grow your business. Register here for the Small Business Victoria Update, alerting you to business news, information and tips, and you will receive the Marketing Masterclass eBook immediately.