Google to boost commissions for software resellers

Google is bumping up the commissions it pays external firms to sell its workplace software.

The move signals a serious challenge to Microsoft’s domination of larger enterprise, sources tell The Wall Street Journal.

The external firms, known as resellers, currently keep 20% of revenue from Google’s Apps for Work software and services. The new commission structure is yet to be revealed but further details are expected later this month.

Google will increase commissions for top-performing resellers to encourage them to sign up more customers, help employees use the software and fix technical problems.

Director of global partnerships and strategic alliances for Google for Work, Murali Sitaram, said the landscape of cloud technology has changed significantly since the company began selling Google Apps in 2006.

“Today, millions of companies and schools around the world turn to Google’s products to help them launch, build and transform their organisations in the cloud,” Sitaram said.

“Our commitment to bringing the best of Google to Work has grown substantially. In order to meet the news of customers moving to the cloud, and a new generation of partners, we’re updating our partner program. The new program allows partners to better sell, service and innovate across the Google for Work and Education suite of products and platforms.”