Technology

Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.

Google’s latest algorithm update, dubbed BERT, represents the biggest alteration to its search function in the last five years.

Whether you’re a small or large business, a local SEO strategy prioritising your Google My Business profile is extremely important.

There are plenty of common mistakes that amateur SEO practitioners routinely make, which put their whole strategy at risk.

The small business ombudsman is asking for firms to come forward with complaints amid a worrying trend of rip-offs plaguing the industry.

Let's take a look at revenue, user experience and conversations, because not only is it great for your bottom line, but it's a lot of fun!

A good revenue-generating website consists of a wide variety of elements, which makes it easy for some site owners to miss some.

Mobile doesn't usually convert as well as desktop, but there are exceptions to the rule. It can theoretically increase the revenue by 50%.

How will this change affect revenue? If the answer isn't positive, you've got to ask why you're wasting valuable time implementing it.

In order to fully understand your revenue stream, you need to know the right way to deduct ad spend and fees, along with a host of other financial details.

There are several metrics you can use to improve revenue, but one of the most important is speed.

Brand, paid media, SEO and artifical intelligence — they all come together to support each other in the name of great user experience.