Technology

The ACCC is investigating internet search services, with a particular focus on the burgeoning influence of generative AI.

Ultra Violette and Naked Sundays both have stand-out branding, a fun tone of voice and plenty of cleverly trade-marked terms. But when it comes to the next generation of sunscreen, who’s investing wisely in SEO?

But don’t expect the SEO industry to fade away immediately. Generative AI search engines are still in their infancy and must address certain challenges before they dominate search.

Google offers a list of questions you can ask any SEO consultant or agency before hiring them, but this guide takes those questions even further to ensure you find the best fit.

Google has released a new, site-wide ranking signal that rewards sites that publish satisfying content and penalises those that don’t.

At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.

When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.

Think about Search Engine Optimisation (SEO) as Monopoly: the aim of the game is to get as much real estate as you can. These 10 steps show you how.

Growing website traffic can often seem like a chore, but there are some really easy ways to grow your website traffic organically.

How is COVID-19 affecting search engine optimisation? Should small businesses continue their SEO efforts in the face of the pandemic?

Search engine optimisation has been a prominent strategy in marketing plans for over 20 years. But the truth is, SEO is dead. 

One of the best ways to ensure your company website is hitting all the right notes to maximise its search results is through local SEO.