Are you spending your advertising dollars on the right platforms?
You need to do your marketing where your customer base is. Spend your advertising dollars wherever they spend their time looking for bargains.
Business loses $300,000 to ‘spoofed’ email scam: How to protect yourself from being impersonated
Australia’s competition watchdog has warned SMEs to “urgently” review their security and pay systems after one business reported a $300,000 loss.
Kelly O’Dwyer announces time-use survey — and you can’t hide behind your screen
Kelly O'Dwyer has announced $10.4 million of funding for a reborn time-use survey to help “design policies to fit the way people actually live their lives”.
Websites confiscated: Businesses ‘losing everything’ as regulator cracks down on prohibited domains
Businesses report having their websites ripped away from them in a crack down on prohibited terms by auDA ahead of a broader regime change.
Only your brand can create demand
"The only thing you can rely on is your brand. That's what you have to build, and that's where you need to spend your time and effort."
Is Australia headed for a robot tax? Government urged to adopt new approach to future of work
Australia may be headed for a robot tax if the government is unable to adequately deal with structural changes to the nature of work.
How to boost revenue by turning away from Google
Are you an e-commerce founder who wants to boost your revenue? The key is to stop worrying about Google and focus on making your customers happy.
Are chatbots harming your customer service reputation?
Chatbots need to be able to efficiently handle simple requests while skilfully delegating more difficult ones if they are to be an asset to small business.
“Entrepreneurial spirit”: Shopify fosters innovation by encouraging employees to have businesses on the side
Shopify serves over 600,000 merchants in 175 countries, and much of this success comes down to good culture and creative freedom.
“No, I am not going to Web Summit 2018”: intimate.io co-founder Leah Callon-Butler shares her experience
Leah Callon-Butler, an intimate.io co-founder, reveals Web Summit didn't allow adult industry-focused cryptocurrency to exhibit in 2017.
Happy birthday Bitcoin: What we can learn from its formative 10 years
Since Bitcoin was born in 2008, we have seen extraordinary hype, astronomical price booms and busts and thousands of spin-off cryptocurrencies.
When your brand becomes a verb
Your goal should be to get more branded search phrases in your search analytics, and that means popularity, not backlinks.