UK High Court upholds Samsung “not cool enough” ruling, orders Apple to run ads saying Samsung didn’t copy the iPad’s design

Apple has lost a High Court appeal motion in the UK against a ruling that Samsung’s Galaxy Tab tablet devices do not infringe the iPad’s registered design.

In July, Judge Colin Birss ruled that Samsung did not copy Apple’s designs in a manner that would cause confusion in the marketplace on the grounds that Samsung products are “not cool enough”.

According to the BBC, the High Court has also ordered Apple to take out advertising explaining to consumers Samsung did not copy the registered design of the iPad as part of the decision.

“We continue to believe that Apple was not the first to design a tablet with a rectangular shape and rounded corners and that the origins of Apple’s registered design features can be found in numerous examples of prior art,” a Samsung spokesperson says.

“Should Apple continue to make excessive legal claims in other countries based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”

Apple has not issued a formal comment on the decision.