Mike Frizell is a the co-founder of Paws for Life, a business he started to save his parents the bother of lugging 10 kilogram bags of dog food home once a fortnight.
Today his business, which delivers dog and cat food every two weeks to thousands of pet-owners across the country, is turning over more than $10 million a year.
His best piece of technology is a software program that lets him see how his business is doing at a glance.
“I spend a lot of time on RJMetrics, which is a dedicated e-commerce business intelligence platform.”
“I check it every morning before I get on with my day. It’s great for daily, weekly, month reporting, has a real-time database, and also integrates all my Google analytics stuff. It’s really useful.”
ABOUT THE AUTHOR
Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.
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