Elise Gold is the co-founder of Catch of the Day subsidiary Mumgo, a daily deals site for baby products and homewares.
Gold says her favourite piece of tech helped her get the site up and running with minimal fuss – eliminating any need for coding as well.
“My favourite technology at the moment is Optimizely. It enables you to A/B test elements of your website, with zero coding.”
“We’re constantly making improvements to our website to enhance our user experience and increase sales. We try to make as many decisions as possible based on hard data and facts, rather than gut feel and emotion. Optimizely removes much of the guess work and it’s so simple to use!”
ABOUT THE AUTHOR
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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