Apple fans in New York have already begun queuing for a new smartphone the consumer electronics company hasn’t even officially announced yet.
The tech giant is widely anticipated to launch a multicoloured low-cost smartphone called the iPhone 5C at an event overnight, local time, alongside a new flagship phone called the iPhone 5S.
A built-in fingerprint scanner is widely anticipated to be a key feature of the new iPhone 5S, along with the official release of iOS7.
The company has also sent out an invitation to Chinese news sites for a parallel launch event at 10am on September 11 in Beijing.
Despite the company not having made any official product announcement yet, Motherboard reports Apple fans, urban campers and pro line-sitters have already begun camping out in anticipation of the new device.
“It’s beautiful, it’s a great spot to actually be camped out, it’s in the safest spot – you have security everywhere. And plus, it’s fun. People are so polite, people come and check in on us. One of the pedicab guys bought a cold Coke from a vendor and gave it to me. He didn’t have to do that,” one Apple fan says.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.