Australians are adopting smartphones faster than consumers in the US and major European nations, a new report has revealed.
The figures appear in a Kantar Worldpanel ComTech sales study first published by TechCrunch with the figures collected over a 12-week period ending March 18.
The report reveals that 57% of Australian consumers have upgraded to a smartphone, meaning that Australian smartphone adoption has happened at a faster rate than in the US, where smartphone adoption has reached 38%.
Interestingly, the Kantar report diverges significantly from a recent Nielsen survey of US consumers, which showed smartphone adoption has recently crossed 50%.
According to the report, Australians have also adopted smartphones significantly faster than in the UK (53.1%), France (40%), Italy (39%), Spain (37%), and Germany (32%).
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.