Apple to still control app revenue in 2012

Apple will control 53% of all the revenue earned in the mobile app market during 2012, according to new predictions made by Strategy Analytics.

The company has predicted that although prices for applications will continue to fall, developers will continue producing content over a longer period of time in order to offset the price drop.

“The introduction of tablets from Amazon and Barnes and Noble and a renewed push for the Windows Phone ensure an intensifying battle for the third horse in the apps ecosystem race,” director of apps research at Strategy Analytics, Josh Martin, said in a statement.

“Unlike paid downloads that offer one time payment, virtual goods allow developers to earn recurring revenue from heavily used apps making the business opportunity appealing.”