Facebook has started rolling out its Timeline feature, starting with users in New Zealand, with many users finding the appearances of their profiles have changed.
New Zealand has been used as a test country before, with changes starting there and then slowly heading out to the rest of the planet.
The changes will see a major redesign of individual profiles, which allow users to chronicle activity starting from their birth, rather from when they registered for the site.
The changes were meant to come in a few months ago, but Facebook has suffered a number of delays.
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Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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