British Airways has said it will start providing its in-flight staff with iPads for customer service purposes.
“British Airways cabin crew are using the latest iPad model to bring a new dimension to customer service in the air,” the company said in a statement.
“The iPads enable cabin crew to have prior awareness of customer preferences and a greater understanding of each customer’s previous travel arrangements, allowing them to offer a truly bespoke, personalised service.”
Australian airline JetStar announced last year it would be planning to make iPads available to customers for entertainment purposes.
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Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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