Unnamed daily deals site put up for sale claiming $22 million in turnover

A Perth-based daily deals site claiming more than $22 million in “retail commitments” over the past two months and control over 300 deals-based URLs is now up for sale, claiming it can be rolled out to new locations within days.

The advertisement comes as the number of group buying and deals sites in Australia has exploded, with dedicated deals websites and aggregators now popping up every month offering new coupons and discounts for various retailers and services.

According to an advertisement in the Australian Financial Review, the site is less than 60 days old and must be sold due to the failure of a large creditor in paying “other related company”.

Representatives for the site were contacted this morning, but no comment was made available to SmartCompany before publication.

The “automated” site brags that it has been in planning and development for over six months, with $500,000 spent in the development and launching of the site. It also claims “exclusive license agreements” for back-end management software from the United States.

The site also claims control over 300 URLs such as colesdealdaily, woolworthsdealdaily, golfdealdaily and hyper-local URLs. Information searches reveal these URLs are for “.com” domains, but ownership details are limited. The sites are hosted with American hosting company Host Gator.

With the rise in URL prices over the last few years, especially for those concerned with deals and group-buying terms, such a list could command a high price. Deals.com.au co-founder Adam Schwab revealed to SmartCompany earlier this year he paid over $100,000 for his URL, abandoning the Zoupon brand.

The site is based in Perth, but claims it can be rolled out across the East coast or overseas “in days”, also saying the site can be managed by two staff alone.

“[It is] willing to sell outright or would seek VC or equity,” it claims.

Update: One source informed SmartCompany the company in question was Deal2Day, but the site’s operator has denied this and says his company is not for sale.