Google acquires video start-up

Internet giant Google has acquired video start up Green Parrot Pictures to help improve the quality of videos loaded onto YouTube.

In a blog post, the company said it will be using the team within the company to improve not only every day videos, but also videos from significant events such as the recent protests in Libya and Egypt.

“What if there was a technology that could improve the quality of such videos — sharpening the image, reducing visual noise and rendering a higher-quality, steadier video — all while your video is simply being uploaded to the site?” Jeremy Doig, Google’s director of video technology, said in the blog post.

“Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed,” he added.

Green Parrot was founded by an engineering professor six years ago, and has spent the last six years developing video technology for major films.