Study finds eReader customers buy more books

A new poll from Harris Interactive reveals 10% of Americans use an eReader and another 10% are likely to purchase the gadget within the next six months.

But the poll of 2,775 Americans also revealed that those Americans who do have an eReader actually read more than those who don’t.

“Overall, two in five Americans (40%) read 11 or more books a year with one in five reading 21 or more books in a year (19%). But among those who have an eReader, over one-third read 11-20 books a year (36%) and over one-quarter read 21 or more books in an average year (26%),” Regina Corso, director of the Harris Poll, said in a statement

“At the moment, it is too early to tell for sure, but this early evidence is pointing to something good,” according to Harris. “People seem to be reading more if they have an eReader which is something the publishing industry, which has been decline over recent years, is sure to celebrate.”