Computer manufacturer Dell claims it has made over $US3 million in sales attributed to a company Twitter account.
According to a story in Information Week, the company sells refurbished computers through Twitter on its “@DellOutlet” account, which the company says has over 600,000 followers. It also says sales directly attributed to Twitter have grown to over $US2 million, while $US1 million in sales have been recorded by users who start from Twitter, but buy elsewhere on the Dell website.
The figures are likely to be monitored closely by Twitter, which recently announced that it will introduce products for businesses towards the end of the year to help monetise the site.
Research company Nelson told USA Today that Twitter is attempting to gather feedback from the computer manufacturer.
ABOUT THE AUTHOR
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.