This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns
The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.
Why bigger isn’t always better when it comes to influencer marketing
Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.
Why you should hire a ‘strategic hustler’, and other key marketing advice
Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.
Seriously #questionable: Why influencer marketing is so 1950
Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.
How to whip up a marketing plan: Six ingredients to create your base
When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.
Social media entertainment could be the future of the screen industry — so let’s not strangle it with regulation
The pathway to success in the screen industry used to depend on convincing broadcasters and film producers to give to you airtime, but not anymore.
Let word-of-mouth ignite your marketing fire
The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.
How soccer app myKicks scored 65,000 downloads in three months, with the help of YouTube influencers
Augmented reality soccer app myKicks has scored more than 65,000 downloads within three months of launch, and topped the sports app store in the UK
