Woohah Productions
Woohah Productions may have seen business dry up in March, but within a week, it had turned its storage warehouse into a broadcast studio.
How Box Altitude doubles in size year-on-year — even though its customers don’t want to talk about it
Melbourne-based Box Altitude works with world-class athletes, but can't rely on word-of-mouth marketing to entice new customers.
Forget marketing, the secret to business success is being well-liked
Customers don't think about skills when making referrals, they only care about how much they like you, so focus on being likeable instead.
Need customers fast? Two secret-weapon tactics for getting consistent referrals
Referrals don’t have to be slow and unreliable. You can make it an active part of your marketing strategy, and in fact, you should.
Why you should hire a ‘strategic hustler’, and other key marketing advice
Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.
Marketing mediums have changed, but the basics remain the same
The basic marketing methods we use and the messages we push haven't changed much over the decades — only the medium is different.
How to whip up a marketing plan: Six ingredients to create your base
When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.
Be something to someone: How to unlock the power of niche marketing
Niche target marketing is one of the most powerful and efficient ways to attract new clients and build industry engagement and trust.
Sales won’t just happen: Ten steps to light your marketing fire
Startup marketing ends up being an afterthought for many founders, so here are 10 steps to get you started and help maximise sales.
Four fundamentals for positive word-of-mouth marketing
Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.
Why you’re 331% more likely to listen to friends than advertising when planning a wedding
Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.
Why women drive word-of-mouth marketing
Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.