![mimi](http://stagecdn.smartcompany.com.au/wp-content/uploads/2024/03/SMartCO-6.png?w=306&h=148&crop=1)
Haircare for kids: Mimi debuts in 530 Chemist Warehouse stores across Australia
While Brisbane-based Mimi was initially launched as an e-commerce brand in April 2022, its founder Emma Mackenzie’s long-term strategy has always been aimed at pharmacy retail.