Failure, heartbreak and kidnapping insurance: Jodie Fox talks Shoes of Prey and a life post-startup
Jodie Fox’s entrepreneurial book is not the typical one we’re used to hearing about. It’s as raw as it is practical, detailing the highs and lows.
Failed venture? Here’s how to relaunch your personal brand and regain your confidence
Admitting to business failure is never easy, and in the transparent digital era we live in, hiding failure is simply impossible.
Are you delusional? If you are relying on customer feedback, prepare to be misled
If you are relying on listening to your customers to tell you what you should do, you are delusional. Worse than that, you are irresponsible.
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because the founders trusted what their customers told them.
