Making sense of the Australia Unlimited logo debacle Branding Michel Hogan 3 July 2020 Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.
It’s the organisation, stupid Strategy Michel Hogan 9 October 2018 "A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."
