Lessons from Optus: Beware of ‘natural’ crises, and never describe the obvious as unexpected Opinion Tony Jaques 21 November 2023 System failure is a 'natural risk' for the telecommunications sector. How come Optus wasn't prepared?
“Our actions define us”: Five things to avoid when responding to a crisis Public Relations Emma Bannister 13 November 2018 Many companies and leaders seem to add more fuel to the fire during times of bad press. So this is what not to do when responding to a crisis.
