Posts tagged "user experience"

As the Apple Macintosh turns 40, it turns out that designing for usability, efficiency, accessibility, elegance and delight pays off.

Across two events on October 25 and 27, SmartCompany and AWS gave businesses the chance to dive into the world of customer experience, hearing from esteemed guest speakers from Deloitte, Amazon, NAB, Vodafone NZ and nib. If you couldn’t make it, here’s a recap of the major themes from the talks.

We're more than halfway through 2022, and now is the time to make sure your web design and UX stands out against competitors in the new year.

The businesses seeing success during COVID-19 are relentlessly serving their customers and focusing heavily on developing exceptional UX.

Your website is your chance to present your most significant values to your audience, and dominate competitors who are yet to make a mark.

Today marks a new chapter for SmartCompany. Here's what we’ve done, why we’ve done it, and how we built it.

Over the past decade, the traditional banking sector has faced immense pressure to ramp up efforts in innovation and user experience.

Alarmingly, many marketers either don't know what human-centred design is and why it’s important, or simply consider it out of their remit.

Let’s get one thing straight, customer experience and user experience are not one-in-the-same and are not interchangeable.

Let's take a look at revenue, user experience and conversations, because not only is it great for your bottom line, but it's a lot of fun!

The first few years as a founder are never easy, but QuizJam founder Joel Steel had more than his fair share of twists and turns.

When you’re building a tech startup, the product is the most important thing, until it isn’t, according to :Different co-founder Mina Radhakrishnan.