Upselling has long been touted as one of the best ways to get your customers to spend more. We’ve all been prompted to purchase a second s…
Upselling has long been touted as one of the best ways to get your customers to spend more. We’ve all been prompted to purchase a second s…
You can see from my earlier articles that an approach to marketing and sales which takes the view that ‘getting the sale’ is the end gam…
Last week we looked at using ‘entanglement’ and ‘strategy partner’ as concepts that could create stronger alliances between vendor a…
Last week’s article looked at using communications, cross-selling and strategic partnerships to boost your customer engagement. This week …
In the last article, I looked at how we could continue to engage the customer post-sale, particularly by using the method of holding events …
