The X-traordinary makeover of Twitter: Three ways Musk’s gamble plays out Opinion Jason Andrew 17 August 2023 Jason Andrew puts together three ‘what-if’ scenarios to analyse whether Twitter (X) could end up being a profitable investment after all.
What not to learn from Elon Musk: Powerful lessons for SMEs from Twitter’s rebranding Branding Melissa Packham 14 April 2023 There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.
