Your brand. It’s important. But brand positioning is often the first ‘fail’ people make when entering into the business world.
Why …
Your brand. It’s important. But brand positioning is often the first ‘fail’ people make when entering into the business world.
Why …
The Australian government quietly introduced the Copyright Amendment (Service Providers) Bill 2017 to the Senate on Wednesday. If enacted, t…
Businesses are warned to think before using product names that could allude to famous figures, after artist Yoko Ono successfully stopped a …
A Federal Court judge says Aldi’s business practices have been brought into “sharp focus”, after finding the discount supermarket chai…
Many Australian startups and SMEs are well aware of the power intellectual property can wield as a business asset. However, as they begin pl…
Multinational clothing giant Abercrombie & Fitch has trademarked Bondi Beach and muscled a Sydney retailer out of using the name.
Syd…
Global ecommerce giant Amazon is making its presence felt ahead of its Australian launch later this year through an opposition to a trademar…
Australian tennis star Thanasi Kokkinakis has been taken to court by international cereal giant Kellogg’s in a case contesting the registr…
![[Left to right] Sendle's head of growth Apurva Chiranewala and co-founder James Chin Moody](http://stagecdn.smartcompany.com.au/wp-content/uploads/2017/05/Sendle.jpg?w=306&h=148&crop=1)
After a two-year trademark battle, Sendle has won a case against Australia Post to trademark the slogan “Post without the office”.
In…
After co-founding a 29-year-old corporate naming firm that serves giants like Disney and Apple, a San Francisco-based entrepreneur has launc…
The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a “world-first” trad…
Amazon news has dominated the retail space in 2016 and analysts and retail experts are predicting the online retail giant is getting closer …
