Emerging vitamin brand Life Botanics has taken aim at wellness giant JS Vitamins in a social media post that has received considerable backlash from the company and its loyal consumers.
Zip Co faces the prospect of convincing a Federal Court judge it should have the right to use its own name thanks to a trademark stoush with non-bank lender Firstmac.
In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.
For many small businesses, David versus Goliath battles with big businesses are a fact of life. We asked two businesses what they learnt from being in the trenches.
