Travel companies have been quick to jump on the wellness bandwagon, encouraging travellers to switch off in a world where digital technologies have made doing so nearly impossible.
Victoria’s peak tourism body is calling on the government for more business support as the national visitor economy is in a state of crisis amid Sydney and Melbourne’s ongoing lockdowns.
Businesses in the travel industry have been among the hardest hit by COVID-19, but the cloud is lifting and operators need to prepare for the road ahead.