Testing the boundaries of customer loyalty
Customer loyalty: hard to gain, harder to keep? This week Michel Hogan takes a look at how her own loyalty to businesses has been repaid – are businesses doing enough to keep loyal customers onside?
In October 2010 I featured a story about TOMS Shoes – a social business that promises to give a pair of shoes to a child in need for ever…
It’s coming up to the big daddy Hallmark holiday of the year, Valentine’s Day, so it seemed appropriate to share some love. Last week I …
