The major purpose of a systematic staged lead conversion system is to manage the progression of a sales lead through to a sale transaction. …
The major purpose of a systematic staged lead conversion system is to manage the progression of a sales lead through to a sale transaction. …
The major purpose of a systematic staged lead conversion system is to be able to manage the progression of a sales lead through to a sale tr…
The staged approach is designed to increase the qualification level as well as ensure rejection if a fit is not possible. Hanging onto a …
Lead qualification and conversion picks up where lead generation finishes. The efficiency with which sale ready leads are converted to sales…
Last week, I looked at why it is critical that we aim our lead generation strategies at the places where our target customer lives, works, r…
While it is important that we collect enquiries, it is critical that we aim our lead generation strategies at the places where our target cu…
Last week, I wrote about the lead pipeline or lead conversion process, which is a complex process that requires extensive interaction betwee…
A complex sale process that requires an extensive interaction between customer and vendor is usually referred as a lead pipeline or lead con…
Our capability to grow is constrained by our ability to efficiently generate the volume and quality of enquiries we need to meet our growth …
Once we fully appreciate the steps or stages of the customer experience, we have at our disposal a very valuable framework for improving cus…
Failure rates for early-stage ventures are reasonably high, but most fail because they lack the fundamentals of a good business. This includ…
As a global serial entrepreneur, consultant, educator and author, Tom McKaskill admits the road to building a million dollar business is a h…
