TikTok and geopolitics: Is ‘digital nationalism’ damaging competition in tech?
If governments continue to be driven by “digital nationalism”, the US-based big tech companies are likely to continue to dominate.
It’s time to get on TikTok: How a local lolly brand and a banking startup are using TikTok to drive sales
Wondering whether your brand should be on TikTok too? See how two very different companies are using it to grow their revenue.
Atlassian’s unconventional growth, trend spotting from a data-journalist, and the TikTok feta effect
Atlassian, feta cheese and data journalism all feature in this week's curated selection of stories from around the internet by SmartCompany Plus.
Shopify partners with TikTok to offer Aussie merchants “unrivalled” access to new audiences
TikTok and Shopify are partnering up in Australia, allowing merchants to create and run campaigns geared towards social media users.
From Lorna Jane to Hungry Jack’s: Here are 2020’s PR winners and sinners
This year, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection.
Sticky
Sticky used the COVID-19 pandemic lull to implement a creative and staggeringly successful social media marketing campaign.
Rebel nurses, dancing cops and rogue chefs: TikTok is upending workplace social media policies
It’s surely impossible to dance in a uniform without violating a social media policy — so why aren’t companies cracking down on TikTok?
Five COVID-19 digital trends for SMEs that aren’t going away anytime soon
COVID-19 hit the ‘GO’ button on many slow-moving digital trends, many of which have changed the landscape for small business immeasurably.
Aussie business threatened with legal action over clothing featuring viral TikTok star
Fleetwood Mac-singing TikTok sensation Nathan Apodaca is reportedly suing Aussie brand Culture Kings for using his image without permission.
Who stands to win and lose from Microsoft’s potential TikTok takeover?
In response to Trump's 'plans' to ban TikTok in the US, a deal is being negotiated between ByteDance and software giant Microsoft.
TikTok to open Aussie office, hires former YouTube execs to lead expansion Down Under
TikTok is opening an Australian office as it looks to double down on success with local consumers by pursuing brand partnerships.
‘More widely used than Instagram, Facebook and Pinterest’: There’s 1.6 million Aussies using TikTok
Latest figures show more than 1.6 million Australians are tuning into TikTok videos, making it a must for brands looking to tap into the youth market.