Telstra’s Andy Penn’s shock retirement: The highs and lows of his seven-year tenure
Telstra CEO Andrew Penn will retire after seven years in the top job, the telco has announced, with chief financial officer Vicki Brady to take the reins in September.
Marketing in confusing times: Six pro tips for growth in 2022
Marketing is a very different kettle of fish post-pandemic. SmartCompany spoke to Lauren Oakes, CEO of Megaphone Marketing, and Sabri Suby, founder and head of growth at King Kong, to get their top tips on brand-building in 2022 and beyond.
Price of a Sydney coffee goes viral on TikTok amid rising inflation
A Melbourne-based lawyer went viral on TikTok after posting a video expressing disbelief she paid $8.90 for a soy latte, amid warnings inflation will force more businesses to pass costs on to consumers.
TikTok’s popularity is rapidly increasing, but its secret algorithm could put a cap on its success
TikTok's secret algorithm understands the deepest intricacies of users’ behaviour without asking any personal information.
Revealed: Eight popular Australian businesses on TikTok in 2021
TikTok has named digital bank Up and Melbourne-based bakery Goldelucks as two of the most popular businesses on the social media platform this year.
Sydney burger restaurant goes viral with Squid Game challenges
A Sydney restaurant doubled its monthly sales and reached a quarter of a million people on TikTok by running a Squid Game-themed promotion over September.
More scrutiny needed as Aussies clock up 42 million hours a month on TikTok
Things move fast in social media where change is as easy as downloading an app. In short order, TikTok has become a tech behemoth.
Six simple tips for promoting your business on TikTok
There is no one definitive formula to achieving success on TikTok, but these strategies will help grow your business' presence on the platform.
TikTok, Shopify partnership sees the social video platform launch shopping capabilities
Creators with a TikTok for Business account will soon be able to add a shopping tab thanks to a recent partnership with Shopify.
TikTok partners with Audius, a streaming music platform run on blockchain
TikTok announced it will partner with Audius — a streaming music platform run on blockchain — to manage its expansive internal audio library.
How a plucky startup has grown to be one of Australia’s largest and most trusted video production agencies
“I grew frustrated with lengthy production timelines, antiquated processes and restrictive costs,” WeMOV founder Garth Stone tells SmartCompany.
Brisbane-based Rimi Beauty Salon’s TikTok hosts Australia’s fifth most popular video. Here’s why
Rimi Beauty Salon's success shows how despite all the strategy, technical equipment and #growthhacks used in the hope of going viral, content is king.