First-party data: Your eight-point checklist to building, implementing and refining your strategy Cyber Security James Bayes 15 August 2022 A post-cookie world shouldn’t be scary for marketers and businesses. But you will need a first-party data strategy to make the most of it.
How the third-party cookie crumbles: Google Chrome change to force ad strategy rethink Online Marketing Priscilla Pho 14 February 2020 Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.