Want to sell to Generation Z? Here’s how tween streetwear label Real Pretty Kind does it
As a brand selling to Gen Z, we had to consider, early, on, how we reached them and why they should listen to us. This is what we learnt.
Eight weeks ago a group of students from Brisbane State High approached me with an idea—they wanted to create a podcast “for teens by te…
Gold Coast entrepreneurs Nik Mirkovic and Alex Tomic were barely teenagers when they started watching what the world’s leading brands were…
By David Glance, University of Western Australia
It is 5 years since the potential of social media was considered limitless. No…
