Hey Bud Skincare trades bracelets with Swifties Down Under in a genius marketing campaign Marketing Morganne Kopittke 23 February 2024 Melbourne-based brand Hey Bud Skincare handed friendship bracelets and its new lip balms out to Swifties entering the concerts.
Taylor Swift’s friendship bracelets are good karma for local craft businesses Economy Tegan Jones 7 February 2024 The Taylor Swift economy is a global powerhouse -- one that is now touching local craft shops as Swifties clamour to make friendship bracelets for the Australian leg of the Era's Tour
