When COVID-19 swept the rug out from under Australian small businesses, some were lucky enough to be able to switch to an online or delivery…
Search engine optimisation is highly technical and complex, and hard to get right. At the same time, it’s also not.
When you really loo…
The idea of marketing to people based on their interests and needs is nothing new. We just have better tools to do it with now.
People-ba…
When building a startup in Australia, thinking about international development should be a natural process. With a population not yet rea…
I’m starting up a retail operation and I’m considering my marketing plan. However, I don’t have much idea who my target customers are …
This article first appeared on October 28th, 2011. I have a limited marketing budget and am weighing up how I should spend my money. W…
This article first appeared on December 3, 2010. I’ve heard a lot about customer segmentation but I’m not sure how this really works….
Firstly, who are your buyers? Just knowing “who” your buyers are is much harder than it sounds. It’s tempting to say the first thing …
Identifying your customer is vital when embarking on a new business venture. And while it might sound straightforward, many businesses fail …
For any business, marketing plays a key role in its success. Get it right and you can be flooded with customers and enquiries alongside buil…
