Posts tagged "strategy"

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

Like many entrepreneurs, Will Sked developed the idea for his leather accessories brand Status Anxiety after spotting a gap in the market.

If your startup's big goal is to list on a stock exchange, Zendesk founder and chief executive Mikkel Svane thinks it might be time to pick a different goal.

Even if you're not especially ambitious, many of us want to get ahead at work. Here are nine skills that will help you stand out in your own way.

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

You need to know the location of point A to get to point B, and you need to understand 'what is' for your business to get to your imagined future.

Introducing new ideas can be a delicate task, and one that is often carried out ineffectually. These five tips will help you sharpen your strategy.

Research shows only 20% of salespeople are fully effective when sales prospecting, but according to Sue Barrett, prospecting hesitation can be overcome.

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…

Forget Big W and Kmart, discount department store Target wants to take the fight to international fast-fashion giants H&M, Zara and Uniqlo.

History shows just how foolish it is to be overly confident in our assertions of what lies ahead. Consider these bold predictions by intelligent people, which have been proven to be more than slightly off the mark in recent years.

Success can bring many benefits, but it won’t stop fear in its tracks.