Posts tagged "strategy"

Just as the global pandemic has changed the way we work, it has also changed what people expect from brands and businesses.

Ian Ugarte spearheaded momentous shifts in 2020, but now, his business is more profitable and productive than ever, with better attendance and engagement metrics across the board.

"I’m happy to be on this start-over journey ... there are new and better mistakes to be made from a solid foundation of skinned knees."

In the spirit of learning from mistakes, taking risks and moving forward, we asked 16 entrepreneurs to share their biggest focus for 2021. 

From Elke Pascoe to Kate Save, here's what 2020 has taught these 12 entrepreneurs about surviving and thriving in a crisis.

At the start of 2020, when the rest of us were enjoying the new year, Carmen's founder Carolyn Creswell had her eye on a strange new virus.

How can you align a social media content strategy, your tactics, and everyday brand conversation with your business goals?

The AWS Resiliency and Chaos Engineering Online Series is coming soon on October 27 and 28, 2020 from 11:00am until 2:00pm AEST both days.

Navigating the next few months is all about preparedness and building for resilience as new opportunities emerge and others vanish. 

The ‘stress cliff’ is the inevitable burnout that accompanies long hours, pervasive uncertainty, dwindling cash flow and huge disruptions.

If you want to survive, let alone thrive in a post-pandemic world, it’s time to put your business continuity plan under the microscope.

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SmartCompany editor Eloise Keating recently hosted a webinar which looked beyond the headlines at some of the successful SME pivot stories t…