How ‘sticking to fundamentals’ helped underwear retailer Step One sell 15 million pairs in seven years Retail Morganne Kopittke 21 March 2024 In a bid to change the underwear game, Sydney-based entrepreneur Greg Taylor founded Step One from his bedroom with just $5,000.
Saving trees and inner thighs: FSC-certified bamboo underwear brand takes off after ‘unbearable chafing situation’ Retail Morganne Kopittke 12 April 2023 With just $5,000, the Step One founder and CEO built the business from his bedroom and turned it into a publicly listed company in under five years.
