Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Branding Michel Hogan 25 September 2018 The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
Go People founder Wayne Wang on raising millions, being adaptive and getting a helping hand from Amazon Entrepreneurs Stephanie Palmer-Derrien 16 August 2018 Courier startup Go People has survived by adaptation, reacting to an ever-shifting retail landscape and changing customer demand, says co-founder Wayne Wang
