From Google to Gretel: Startup names are moving away from the wacky, but new (and weird) trends are emerging Startup News Stephanie Palmer-Derrien 1 September 2020 Silly and nonsensical startup names are on the way out, and evocative language, on-the-nose descriptors and, weirdly, baby names, are in.
Relevance and dependability: Five key ingredients to a successful brand in today’s world of experiences Branding Andrea Kowalski 17 October 2018 Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.
