The five best ways to respond when your brand is caught in a social media firestorm
Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online.
Thousands join Support Small September campaign to promote small businesses on Instagram
An Instagram campaign is helping to create greater visibility for thousands of businesses at a time when Australia’s two largest states remain under COVID-19 restrictions.
TikTok, Shopify partnership sees the social video platform launch shopping capabilities
Creators with a TikTok for Business account will soon be able to add a shopping tab thanks to a recent partnership with Shopify.
How a plucky startup has grown to be one of Australia’s largest and most trusted video production agencies
“I grew frustrated with lengthy production timelines, antiquated processes and restrictive costs,” WeMOV founder Garth Stone tells SmartCompany.
Brisbane-based Rimi Beauty Salon’s TikTok hosts Australia’s fifth most popular video. Here’s why
Rimi Beauty Salon's success shows how despite all the strategy, technical equipment and #growthhacks used in the hope of going viral, content is king.
Zuckerberg says the metaverse is coming. What would it mean?
Mark Zuckerberg's vision for a Facebook 'metaverse' may seem sci-fi, but he's not the only one that sees the internet's future beyond screens.
How to master social media for marketing
Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.
Learning from Harvey Norman: Seven tips for smart social media
Last week we saw what happens when social media can go really wrong when retail giant Harvey Norman’s social media team created an uproar. Here are seven tips to make sure it doesn't happen to you.
Aussie startup Memories bags $31 million to grow wholesome social media platform
Aussie alternative social media platform Memories has secured $31 million in funding, off the back of 12 months that’s seen user numbers increase more than ten-fold.
“A very personal experience”: How Bed Threads grew its email database to over 300,000 in four years
Email databases are powerful owned business assets that take time to build, and require constant optimisation. Here's how Bed Threads perfected the balance.
Taking business disputes to social media can have legal, reputational and financial ramifications. Here’s what to do instead
Even if you have a valid complaint about another brand or business, venting on social media should be a last resort.
Mastering social media for your business
Download this free webcast from MYOB and SmartCompany to learn how to identify the social media marketing mix that's right for your business.