Linktree adds Shopify storefronts as global users hit 18 million
Linktree co-founder and chief executive Alex Zaccaria says more partnerships with e-commerce providers are on the way.
How marketers and retailers can benefit from the move to the metaverse
Facebook's move to Meta presents an incredible opportunity for marketers, creators, businesses, and end users to embrace this evolving world for the better.
Scaling success: How Royal Essence achieved 4X growth with the help of technology
When Royal Essence launched in Sydney in 2016, co-founders Hannah and Paul Chamberlain had a vision to create memorable products that would delight consumers.
Social media content startup Jellysmack launches in ANZ amid a $133 billion global market boom
Content-sharing startup Jellysmack has launched in Australia and New Zealand, taking advantage of a booming local market and offering opportunities to SMEs.
Can Facebook’s move to Meta stop the company from being stuck in the past?
The decision to rebrand should be viewed as an attempt by Facebook to plant its flag as the company of the future and not Boomerbook with an ageing user base.
Changing its name won’t solve Facebook’s image problems
Changing the corporate name is a go-to move for companies when the going gets tough. It also rarely works.
‘The warning signs are there’: Why business owners must stop relying on Facebook
Facebook's recent outages and advertising changes are the latest reminders that business owners and marketers should not to put all their eggs in a single tech giant’s basket.
More scrutiny needed as Aussies clock up 42 million hours a month on TikTok
Things move fast in social media where change is as easy as downloading an app. In short order, TikTok has become a tech behemoth.
The five social media metrics small businesses should care about
With an influx of noise in the digital world, it can be difficult to know whether your social media efforts are making an impact.
Social media: Does your brand need to be on every platform to be successful?
Build Your Brand podcast host Alisha Marfatia dives into why quality is more important than quantity when it comes to social media.
How one Reddit post led to a 15x revenue boost for an Aussie AI art generator
An Aussie entrepreneur saw a surge in traffic, and in revenue, after his AI-powered art side-hustle went viral on a Reddit thread overnight.
Facebook outage: Clues point to problems within social media giant
This week's Facebook outage was one of the largest global outages recorded. So what caused the outage of Facebook, Instagram and WhatsApp?