Posts tagged "social media"

We now face the prospect of the world’s richest person, Elon Musk, actively running Twitter, one of the world’s biggest social media platforms.

Marketing is a very different kettle of fish post-pandemic. SmartCompany spoke to Lauren Oakes, CEO of Megaphone Marketing, and Sabri Suby, founder and head of growth at King Kong, to get their top tips on brand-building in 2022 and beyond.

Dealing with unhappy customers — or deliberately incendiary trolls — can be a catch-22 for businesses. But instant commerce startup Milkrun has come up with a creative approach.

The coffee scrub collaboration between retailer Adore Beauty and 7-Eleven is surprising and delighting consumers. Here's why it works.

Sunroom is a new platform founded by Lucy Mort and Michelle Battersby, which aims to provide female and non-binary creators a place to monetise content.

Social media posts by influencers may constitute marketing under new TGA guidelines if they mention any product claiming to ‘remove toxins’, ‘relieve pain’ or ‘reduce inflammation’.

Former managing director of Twitter Australia, Suzy Nicoletti, has stepped down and taken on a new role as the vice president and general ma…

Social media coach Alisha Marfatia shares her eight tips for making sure your small business stands out this year.

Any post offering RATs in a time of great scarcity should be worded very carefully, as in the current climate it is such a sensitive and anxiety-inducing topic.

Trolling on brand-owned digital channels poses significant risk. If not managed effectively, it could have a serious impact on brand reputation and customer experience.

A step-by-step guide from setting your Instagram strategy to experimenting with features including Instagram Reels, Instagram Stories, and Instagram Live.

A Sydney restaurant doubled its monthly sales and reached a quarter of a million people on TikTok by running a Squid Game-themed promotion over September.