The problem with insurers using social media and AI to determine premium costs
Insurers may already be using artificial intelligence to make judgments — perhaps erroneously — about customers. And there's no way to know.
Linktree’s head of growth Jessica Box shares her journey from growth to impact
Jessica Box joined Linktree at the start of the global pandemic and has overseen the company’s user base explode from four million to 24+ million in two years as head of growth.
And as of March, Linktree is a unicorn — with a capital raise giving the company an evaluation of $1.7 billion.
The secret to creating cut-through comms people will actually read
Big corporations have a huge budget to spend on communicating with their customers and staff. In this article, Joshua Ephraums, client executive at Whispir, explains how those on a small business budget can compete.
eBook: Small business growth kit
Whether you’re just starting out or you’re already on your way, you’ll find growth guidance here in Salesforce's small business growth kit.
Why The Healthy Mummy has one third of its staff looking after its dynamic online community
The Healthy Mummy founder Rhian Allen explains how the brand's success has been in large part due to its vibrant, highly engaged social media community.
eBook: Small business marketing toolkit
Download this eBook to discover the guidance small businesses need to kick start their marketing efforts.
“We are f***ed”: Twitter employees face harassment and uncertainty from new boss Musk
Twitter employees have been subjected to opaque internal information around what the future of working at the company will look like following the board's acceptance of Elon Musk's acquisition offer.
Adam Schwab: How Elon Musk’s Twitter deal could spell bad news for Tesla
Twitter has accepted Elon Musk's $54.20 per share takeover bid. Why? "Because no one else who’s not an egotistical billionaire was going to pay anything like that for the business," writes Adam Schwab.
Why my business is logging off social media for good
"At the beginning of this year, we logged out of our Facebook and Instagram accounts for a one-month trial. We loved it so much that we’ve decided not to log in again," writes Trunk Studios' Rima Alijew.
Grow as a sole trader in 2022 with these three tips
Planning to grow your business as a sole trader? In this article small business coach Angela Henderson shares her top three tips.
What does Elon Musk want to change about Twitter, and why might it cause problems?
Musk’s ownership of Twitter and his stated reasons for buying the company raise important issues. Those issues stem from the nature of the social media platform and what sets it apart from others.
How to spot “fake social media influencers”, according to a ‘Byron Baes’ social strategy expert
Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.