Be true to yourself! Embrace the real you! Fundamental philosophical imperatives or contrived marketing slogans? The answer, of course, i…
Be true to yourself! Embrace the real you! Fundamental philosophical imperatives or contrived marketing slogans? The answer, of course, i…
Now that so many people use social media – Facebook claims more than 1.5 billion users – it makes an excellent, swift, alternative means…
More than half of Australian Twitter users want to see more from brands in the lead-up to Christmas, according to Twitter’s head of small …
Virgin Mobile has removed a promoted tweet containing crosshairs and the words “on the hunt for a new telco?” in the wake of the terr…
The Victorian Taxi Association is in damage control after its recent social media campaigns backfired on a number of fronts. On Monday, the …
We launched Hood Food Guide last Thursday and the initial interest was great – 1000 sign-ups in the first 24hrs. Not the biggest numbe…
When the leader of one of the most conservative organisations in the world is on Twitter, it shows how pervasive social media has become …
A social media campaign that backfired spectacularly for the taxi industry is a lesson for small business owners on Twitter, according to…
Regular readers of this blog will be familiar with my argument that most digital activities within a smaller business are being incorrect…
Facebook remains a huge marketplace for small business, with the social media giant releasing figures this week that shows it averages 1 b…
Brands should “pick their battles” when it comes to responding to criticism online, according to one public relations expert who says…
7-Eleven Australia has drawn fierce criticism on social media this week for a Facebook post that used the words “when pay day hasn’t …
