Posts tagged "social media"

Influencer marketing is one of biggest trends in marketing right now. But there's more to it than picking an Instagram star with many followers who might appeal to your target audience.

Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sponsorship of photos via social media, according to recent YouGov Omnibus research.

The Fair Work Commission has sided with a hairdresser in her unfairly dismissal claim after an exchange with her boss over Facebook Messenger where he aggressively turned on her.

If you're not keeping tabs on who's keeping tabs on you, you may be missing out on a value LinkedIn lead-generation opportunity

Facebook is gearing up to enter the blockchain space, with the creation of a new group that will focus on exploring use cases of the technology within the social media platform.

UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don…

Australian brands are more keen than ever to engage with current events through their branding, but experts say there’s one day of the year …

By Annabelle Lukin, Macquarie University

A corporate apology echoes the words we are so familiar with from our everyday lives – but it …

Social media policies can be a minefield for businesses, but the goal posts are shifting for how the Fair Work Commission deals with workers…

The chairman of the Australian Competition and Consumer Commission (ACCC) has suggested Facebook users are entering potentially unfair contr…

Fashion giant ASOS has turned a glaring typo into a limited edition opportunity this week, after realising that failing to proofread a packaging order resulted in an unfortunate error.

Australian retailers now have access to Instagram shopping tags, connecting potential customers with a direct link to e-commerce sites through the social media platform.