“You’ll have to invest more”: As Instagram hides likes, businesses face disruption Social Media Matthew Elmas 19 July 2019 Instagram has announced likes will no longer be publicly visible on its platform in Australia. So what do the changes mean for businesses?
South Australian startup Care Konnect launches social media platform for aged-care residents Startup News The Lead South Australia 15 July 2019 The digital app offers users a live news feed, an instant messaging function and a calendar to log upcoming events and appointments.
“We couldn’t care less”: Fed up business owner charges social media influencers double Retail Matthew Elmas 5 July 2019 A fed-up business owner has launched an assault on social media influencers asking for freebies, saying they'll pay double instead.
Anti-terrorism data startup Fivecast raises $4 million to crack US defence market Startup News Dominic Powell 2 July 2019 Anti-terrorism and defence-focused data analytics company Fivecast has locked in a $4 million investment to help it tackle the US market.
Can you be sued for what other people write on your Facebook page? Business Advice The Conversation 26 June 2019 If someone writes something nasty about a person on your social media page, can you be held liable even though you didn’t write it? A court has said: maybe.
Seven social media tools that will save you time and make you money Social Media Claire Stevens 3 June 2019 Social media got you down? You may want to consider using some management tools tailored to save you time and boost your engagement.
Cafe ordered to pay $1,676 after deal with Instagram influencer ends in tears Legal Matthew Elmas 13 May 2019 An Instagram influencer has won a payout from a Melbourne cafe in a case for our times concerning the do's and don'ts of social media.
Show up or shut up: Why outsourcing your social media is a terrible idea Social Media Nicola Moras 7 May 2019 It’s important business owners are seen online because social media grows and grows like weeds you can’t eradicate from the garden.
You can’t escape debate: How to approach social media management during election time Politics Venessa Paech 1 May 2019 Given businesses can’t escape political debate online, how should they approach social media moderating during election time?
Lush’s social media amputation: How to decide whether to remove or repair a bleeding business unit Business Advice Dean Salakas 1 May 2019 Lush recently announced it was removing its social media accounts. Is this more of a knee-jerk reaction than a strategic approach to a problem?
Social media mishaps: Why businesses should think twice before cracking jokes online Marketing Catriona Pollard 15 April 2019 Making someone laugh can leave a lasting impression, which is why many businesses try to use humour on their social media platforms.
Lush UK deletes all social media accounts: Will Australian retailers follow suit? Retail Matthew Elmas 11 April 2019 Lush UK has sparked a conversation about the value of social media for business this week after it announced a shut down of its channels.
